Los Caballos, a Buenos Aires-based design studio, has once again collaborated with Public Records, a Brooklyn-based music venue and cultural space, to create a visually captivating social media identity. This project showcases the studio's unique approach to design, blending cinematic aesthetics with a focus on movement, ritual, and spirituality. The result is a truly authentic and expressive visual system that subverts conventional nightlife communication.
The key to this project's success lies in its departure from traditional nightlife references. Nico Di Filippo, director of Los Caballos, explains that the studio drew inspiration from the aesthetics of Kabbalah and universal laws, aiming to create a visual language that feels almost physical. The Garamono typeface from WiseType's foundry captures timelessness and mystery, with its serif letterforms accentuating the weight and details of each stroke. This attention to detail and deliberate design choices set the foundation for a truly unique identity.
One of the standout features of this identity is its illustrative elements, which evoke block prints despite being created in digital formats. Los Caballos' penchant for physicality and design roots in poster making and screen printing shine through in these illustrations. The studio created a vast array of assets, allowing the Public Records team to play with these illustrations as objects within the identity system. This approach adds richness and texture to the overall design, treating pixels and color as materials in their own right.
At the heart of this identity is a deconstructed figurative style that captures the in-between of movement and dance. By suggesting that movement and dance are intertwined, Los Caballos achieves a sense of ambiguity, a major goal for the studio. This approach is rooted in spiritual inspirations, drawing from Latin American culture and the emotions experienced in dark, smoky music venues. The result is a visual system that truly embodies the essence of Public Records' cultural interests.
In conclusion, Los Caballos' collaboration with Public Records showcases the power of design to transcend conventional boundaries. By embracing a cinematic and expressive language, the studio has created a social media identity that is both visually stunning and culturally relevant. This project serves as a testament to the studio's ability to push boundaries and deliver authentic, thought-provoking designs.
